Doors and windows consumption presents three major trends, environmental protection has become a new focus
2024-07-22
1. doors and windows product quality has become the focus of attention
"Now people's living standards have improved, and they are more pursuing high-quality life, so they attach great importance to the quality of doors and windows." The authoritative organization said that in this survey, 48% of consumers showed their love for high quality door and window products.
Subsequently, after in-depth investigation, we learned the reasons why consumers' high quality consumption has gradually become a trend. On the one hand, in the eyes of some consumers, doors and windows, as a necessity for home improvement, are different from other fast-food products that can be replaced at any time. They are durable goods that take decades to use. A high quality set of doors and windows can extend the service life and reduce the number of doors and windows replacement. To a certain extent, it can also save a lot of money; on the other hand, the consumer population has changed in recent years, and the well-educated middle class has begun to rise, at the same time, the post-80s and post-90s population has also begun to become the main force of consumption. In the eyes of these people, high quality doors and windows products can add a lot of color to the home improvement and improve the quality of the home improvement.
In this regard, some people in the industry said: "if door and window enterprises want to 'get out' consumers, they must improve the quality of their products."
2. consumers buy doors and windows also see "Yan value"
According to the survey data, 43% of consumers not only value quality, but also put forward clear and detailed requirements for the design and stylization of door and window products: "I don't want to install the same doors and windows on the market, I like doors and windows with a sense of design, and then simple and atmospheric." "Doors and windows should be better-looking and specially designed so as not to collide with other doors and windows." ......
Since consumers value door and window design so much, what kind of doors and windows can enter their eyes? For this problem, many consumers mentioned that the simple and fashionable European style is just to their liks.
"In this era of looking at faces, consumers buy doors and windows and also look at the'appearance value', which shows that consumers' aesthetics and pursuit have improved to a certain extent." The leader of a door and window enterprise said that this is an opportunity and a challenge for the enterprise, urging the enterprise to strengthen research and development and design more fashionable doors and windows.
3. awareness of low-carbon environmental protection is more intense
In the context of the global advocacy of low-carbon environmental protection, the new generation of consumer groups have a stronger awareness of low-carbon environmental protection. In the survey, 32% of consumers not only look at the quality and function of home improvement products, but also pay attention to whether the products are environmentally friendly, and regard the environmental performance of the products as one of the important criteria to measure the quality of the products.
"In an era when consumers pay attention to environmental protection, if door and window companies do not want to lose the trust of consumers, they must also develop green door and window products to meet consumer needs." In addition, industry insiders also provide suggestions on how to produce environmentally friendly products for door and window companies: door and window companies should use environmentally friendly raw materials to ensure the environmental protection of products from the source. In addition, doors and windows enterprises should constantly improve production technology and optimize the production process, and reduce energy consumption in the production process, to provide consumers with safe and environmentally friendly "green" doors and windows.
The survey results show that the consumer trends of doors and windows are changing, and doors and windows enterprises need to see these changes and trends and make corresponding coping strategies. Formulating development strategies according to the actual situation may be more able to impress the "hearts" of consumers and occupy a favorable position in the fierce competition. If we stand at the origin and do not pay attention to the changes in consumer demand, we will be eliminated by the market.
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