What is the difference between domestic curtain fabric and imported curtain fabric
2021-11-09
Comparison of electric curtains-purchase-experience: it states in detail that the difference between domestic curtain fabric and imported curtain fabric lies in the low rate of brand, management and digestion and absorption of innovation.
Now the curtain fabric on the market of domestic curtain fabric and imported curtain fabric price gap is very big, but you know what is the difference between imported curtain fabric and domestic curtain fabric.
1. Brand gap
The export products of many domestic printing and dyeing enterprises are mainly based on order processing. Most enterprises lack independent brands and control over export marketing channels. Due to multiple intermediate links, a large amount of profits are lost. With the further development of reform and opening up, the pace of internationalization of the domestic market is accelerating. In addition to foreign high-end brands, a large number of foreign second-tier brands have also entered China. The control of Chinese brands on the domestic market is also facing huge challenges. Of the 35 high-end stores in Beijing, 60% are imported brands, and more than 90% of the top stores are imported brands. Shanghai Huaihai Road operates over 2,000 brands, 60% of which are imported. Now the access to trade in services has entered a new stage. High-end brands are localized in China. If the transformation of growth mode is not accelerated, then China's own brands may be digested. Opening up has brought us opportunities for development and learning, but it also brings market risks. If we do not strengthen brand building, we will lose the dominant position of our own brands in the domestic market.
2. Managing the gap
Although China's curtain fabric printing and dyeing, textile enterprises from abroad to introduce advanced equipment and assembly lines, but only satisfied to foreign OEM processing, brand awareness is poor, did not introduce advanced scientific management technology, resulting in product quality is difficult to foreign brand competition, the management of the gap is mainly reflected in the following aspects:
A, gray cloth into the factory without sampling
Some enterprises do not set up gray cloth spot check process, sometimes an order to use multiple manufacturers of gray cloth, due to the gray cloth raw material batch number and defects are different, it is inevitable that printing and dyeing processing appear color difference and other troubles. Example: Guangdong ding-dang cat harmful dye incident.
B, no semi-product inspection
Except for a few enterprises, most of them have no half-products for gross effect, whiteness and pH value detection, which makes it difficult to ensure stable quality of printing and dyeing products. Many printing and dyeing factories only have proofing rooms without physical indicators.
C, finished product inspection is not standardized
Many enterprises do not have a finished product inspection workshop, only a few cloth inspection machines, and some enterprises even get off the machine in a setting machine or a can steamer, and directly hang the code for packaging. No big problem is genuine goods, and there is no concept of first-class product rate. Often, the code is directly hung into pieces after setting the type, and the inspection is useless. Can only cope with the requirements of the Middle East, Africa customers, such as Europe, the United States, Japan orders do not meet the requirements. It often happens that garment factories claim for unqualified shrinkage or color fastness. Weak process control in production process
3, digestion and absorption of innovation capacity rate is low.
Market demand is the source of innovation and the basis of scientific positioning. The decision-making basis for product development and production in China generally follows the feeling, and there is no market research input and market research team. There are huge market research investments and teams abroad, and all decisions are based on market feedback.
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